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Going outside or norms and creating a sports apparel range

BrandFire Digital quickly conceptualized, created, and produced elite cycling and running gear for a client within an impressive two-week turnaround. The team worked closely with the client to understand their vision and requirements, translating these into high-performance designs that met both aesthetic and functional needs.

By leveraging their in-house expertise in product design, branding, and manufacturing, BrandFire Digital efficiently streamlined the entire process, ensuring high-quality materials and precision craftsmanship. The result was a custom range of gear that not only enhanced athletic performance but also aligned perfectly with the client’s brand identity and expectations.

Task

The biggest challenge was meeting the high-quality production standards within an extremely tight two-week deadline, requiring seamless coordination and rapid execution across all stages.

  • Strategy

    Brand Design, Production

  • Design

    Brand Design, Production

  • Design

    Design Strategy

  • Production

    Sourcing, Production

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