Propelling sophisticated BEE software into the South African landscape!
SimplyBEE is a software company that simplifies B-BBEE compliance for South African businesses through a personalized dashboard that tracks score levels in real-time and provides improvement tips.
BrandFire Digital helped SimplyBEE navigate the complex compliance landscape by developing a front-end website, managing social media platforms, and launching targeted paid media campaigns aimed at increasing brand awareness and lead generation.
By targeting business decision-makers, they reduced the cost per lead by 52%, achieving a cost-per-click of R2.18 and a click-through rate of 4.65%, effectively positioning SimplyBEE as a valuable tool for B-BBEE compliance.
Task
BrandFire Digital launched SimplyBEE’s website and targeted campaigns, reducing cost per lead by 52% and boosting brand awareness to simplify B-BBEE compliance for businesses.